HBO has some of the best shows on TV like Game of Thrones, The Wire, The Sopranos, and much more. To view that content you usually have to get a subscription via your cable provider. You can watch shows online or via mobile device with the HBO Go app but that still requires a validated cable subscription. This is a model that everyone knows has to change but the progress has been slow. But now for the first time ever HBO programming will be available outside of a cable subscription as part of Amazon Prime Membership.
Amazon Prime membership provides many benefits like free 2-day shipping on thousands of items. But it also includes access to free shows and movies via Amazon Instant Video. Now part of free content will include some HBO programming shows for the first time starting on May 21. The shows include The Sopranos, Six Feet Under, The Wire, Big Love, Deadwood, Eastbound & Down, Family Tree, Enlightened, Treme, early seasons of Boardwalk Empire and True Blood, as well as mini-series like Band of Brothers, John Adams and more. That’s not all of the HBO programming and doesn’t include popular shows like Game of Thrones but its a fantastic start. It also makes the new Amazon Fire TV more attractive as a setup box to be able to watch those great programs on your TV.
I’m very excited that Amazon has been able to make this deal with HBO as it helps move the show and movie industry online. I hope more program providers follow this model and finallly break the hold that cable companies have held for so long. Shows should be able available online and on mobile devices at cost or subscription base. That’s the future and eventually we’ll get there.